About me

I'm Adam Prince, a strategic product and UX design leader. I help teams and business leaders build impactful processes, products, and services. My approach combines evidence and empathy to create transformative, human-centered experiences.

I'm currently Director of UX at Wunderman Thompson, where I shape and direct an exceptional team of designers and researchers across key accounts, including Microsoft, Qualcomm, and Principal Global Investors.

Before Wunderman Thompson, I worked as an interaction designer at Illumina, a global leader in genomics and life science technologies. Prior to Illumina, I cofounded and led Powerplant in 2012, a San Francisco-based design studio. Along the way, I've independently consulted with startups, large organizations, and small businesses across a range of verticals.

As an educator, I've developed curriculum and taught college courses that prepare students to solve complex interaction design problems and work collaboratively in fast-paced, cross-functional environments.

I can also be found at LinkedIn. If you’d like to email me, I can be reached at [my first name @ this site].